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At the turn of the century, automobiles were for the most part expensive status symbols, hand-built for the wealthy. In 1903, Henry Ford incorporated the Ford Motor Company, with the goal of building "a car for the great multitude."
In 1909, the Roebling brothers, already renowned for their patriarch’s Brooklyn Bridge design, purchased a car manufacturing concern in New Jersey, changing its name to Mercer after the county where it was located.
Manufactured in Syracuse, New York from 1902 through 1934, the Franklin was the only large production automobile ever made in America with an air-cooled engine. Herbert H. Franklin set up shop in 1893 to produce metal die castings, a term coined by Franklin himself. Five years later, engineer John Wilkinson, the grandson of the man who named Syracuse, developed a prototype for a four-cylinder air-cooled engine.
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