1953 DeSoto Adventurer
| April 28, 2008
In 1953 Virgil Exner was assigned to design a few sporty Chrysler cars – cars that if built would compete directly against Chevrolet’s newly introduced Corvette. This beautiful 1953 Desoto Adventurer is one of the Concept cars that Exner and staff quickly created.
Mounted on a 111-inch DeSoto wheelbase, this DeSoto had the good looks of a two-seater, yet it could seat four in relative comfort. Other highlights included the re-introduction of the inverted-trapezoid grille, functional side exhausts, chrome wires with wide white wall tires, an off-white paint job, and minimal bright accents. The seats were handsomely covered in black leather with white piping, and satin-finish aluminum set off a dashboard with a complete bank of circular gauges.
Exner loved this car and he tried very hard to get the DeSoto Adventurer approved for limited production. But as Maury Baldwin, one of his staffers, later recalled, "Management at that point was very stodgy. A lot of people attributed it to the old Airflow disaster. They were afraid to make any new inroads."
Under the hood the car had a 1953 stock DeSoto Hemi 273 capable of 170 horsepower. The car’s body was built by Pininfarina in Turin, Italy.